Blue Mountains Accommodation & Tourism Association Corporate Website | What to Do - Where to Eat - Where to Stay Blue Mountains Accommodation & Tourism Association Corporate Website | What to Do - Where to Eat - Where to Stay

Watch this NOTICEBOARD for up to date notices and briefings that the BMATA Executive will want to bring to the attention of the members.

If you are a member of BMATA and want to get something out to the rest of the industry, please contact us for inclusion here.

Inclusions will be at the sole prerogative of the Executive of the BMATA.

Contact us




Leura Golf Club Wine Tasting

Thursday 16th November - all welcome


Short Term Holiday Letting Options Paper

NSW Planning Logo

(August 2017)

The NSW Government is calling on community and stakeholder feedback after the release of an Options Paper on short-term holiday letting.
The Options Paper is the next step in determining the most effective way for the NSW Government to respond to the growth of this industry, which includes Airbnb and Stayz.
The paper is now available for public feedback for a three-month consultation period until 31 October 2017, after which the NSW Government will consider submissions.
Blue Mountains City Council is one of only a few councils in NSW that regulates STHL through the planning system.
Click below for more information and to make a submission.

Update from Glenn Caldwell - GM DSSN


(August 2017)

Glen Caldwell, the newly appointed General Manager for Destination Sydney Surrounds North, came and addressed the BMATA August meeting at the Hydro Majestic.

Members can get details from the Minutes of the meeting in the "Member Areas".

As he said, he has sent through to the below links to key funding and DNSW documents of interest.  (click on the link or copy and paste the link into your browser).
Destination Networks:
The brochure:
Regional Tourism Funding:
Partner Opportunities prospectus:
General Resources:

Projects Completed last financial year


Following is a list of projects completed by the BMATA this past financial year.  Blue Mountains City Council assisted both financially and otherwise for which the Association is very grateful.
  • The revision and printing of the 2nd edition of the Greater Blue Mountains Drive (GBMD) map which is now being sold at the two Blue Mountains visitor centres, as well as by NPWS, Oberon visitor centre and by many BMATA members.
  • A new interactive digital representation of the GBMD Touring Guide which presents all the Discovery Trails in a format that can be downloaded onto smart phones and then accessed interactively even when the user is away from any telephone or wi-fi coverage.
  • A new Direct Booking platform on which accommodation providers place their individual booking buttons with last-minute enticement messages.  This web page allows the operator to take direct bookings without the large booking commissions extracted by Expedia, and the other third party booking engines.
  • Improvements to the “blue ribbon” tourism website for the Blue Mountains –  The association was able to expand the site with new content and make it more visible. We also integrated the new direct bookings platform as well as the GBMD Touring Guide and the Council’s Grand Clifftop Walks mobile app into the website.  This website, and its mobile counterpart, are now receiving upwards of ½ million visitors per year, up 100% from this time last year.
  • A new Tear-off Visitor Map to the Blue Mountains and its major tourist towns is being made freely available to visitors from accommodation reception desks and tour desks of all BMATA members across the mountains. These are provided in A3 size pads of 100 tear off maps - 50,000 maps in total - and are supported by the sale of advertising space so they will become self-funding through subsequent editions.
  • Revision and printing of the Blue Mountains International Tour Planner 2017-18 which was distributed at the recent Australian Tourism Exchange.  A high quality 24 page Planner was produced in booklet form, on branded USB, and is available for download from our members’ website
  • BMATA representatives attended the recent Australian Tourism Exchange held in Sydney 14-18 May 2017. The show was a success with very positive feedback not only from the stands we were directly involved with but talking across the other operators they were all stating how impressed they were with the quality and interest of the agents this year. 

A3 Map Pads are now available


BMATA Tear-off mapsThe BMATA has taken over the ownership of the A3 tear-off maps that were once distributed for many years by the Blue Mountains Attractions Group. There are 100 tear-off maps in each pad.  
Sixteen advertisements are  placed on the map and advertising places are available for BMATA members only.  If you wish to register your interest in participating in the next edition, please contact the Secretary.
The Maps are being distributed through Visitor Information Centres, BMATA Accommodation reception desks and Tour desks, and at the regular BMATA monthly meetings.
If you are a member, particularly an accommodation member, and need stocks please contact the Secretary to find out where you can pick them up from.


More on A3 maps


Soap Aid


Soap Aid is a not-for-profit organisation founded in Australia.

It was founded to save and improve the lives of children in disadvantaged communities through the facilitation of improved hygiene practices around the use of soap and to contribute to a reduction in environmental degradation through soap recycling.

They collect partially used and discarded soap from hotels in Australia and New Zealand sending them to a central processing plant, where they re-process the soaps and turn them into new, useful bars of soap that will help save lives.

They have identified target communities with the highest rates of childhood mortality from lack of adequate sanitation to which they can ensure ‘safe passage’ of Soap Aid soap and education materials.

Soap aid is being supported by Rotary in the Blue Mountains.  If you would like to participate then please contact Lucian Keegel  on 0415 232 901 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Have a look at their website


On-line Newsletter Subscription

(November 2016)

The Blue Mountains Accommodation and Tourism Association has moved our mailing list to a new service to address mailing list issues with MailChimp (our previous email service). Because of email spam controls, some members were unable to receive emails sent from MailChimp.
You can now subscribe on-line to receive our regular Newsletters by email.  Simply go to the Newsletter page by clicking the button below and enter your email details from there.

Should you not wish to receive our notices and newsletters, just Unsubscribe on one of the emails you receive or email This email address is being protected from spambots. You need JavaScript enabled to view it. and we will remove your email address from our mailing list.







Greater Blue Mountains Drive App and Map

(November 2016)

The new GBMD touring maps are finished and are being shipped around NSW to VICs that might feed visitors into the drive.  Members and VICs can order maps for sale to their customers by following the button at the bottom of this page.

The map is supported by our new smartphone touring guide that complements the touring map and contains individual maps and information about the many Discovery Trails in each NPWS Sector of the drive, and much more.  The smartphone guide can be found (only on your mobile phone) at, and shortly at the revamped as well.






Western Sydney Airport - Community Update

(September 2016)

The Austrailan Government has acted on concerns put forward by the community about the  arrival flight paths with a single merge point over Blaxland will not be implemented.

In the coming weeks, the Australian and NSW Governments will release a discussion paper looking at the rail needs of Western Sydney.

Read the full Community Update here


Airport Community Update (pdf)





New Tourism Networks

(July 2016)

The Regional Tourism Organisation Review has finally concluded and Stuart Ayres, Minister for Tourism (and others), anounced the results on 6th July.

In summary the changes that were announced are:

  • The existing 11 RTOs are to be replaced by 6 Destination Networks to be established as Companies
  • Guaranteed operational funding for 4 years for the Destination Networks
  • Redesigned Regional Visitor Economy Fund application process
  • Increased $3.5 million (over 4 years) funding for the Regional Visitor Economy Contestable Fund
  • Additional $1 million each year for the Regional Flagship Events Program
  • Commissioning of a new state-wide Destination Management Plan
  • Creation of a new DNSW Regional Division, including a Regional Conferencing Unit.

The Blue Mountains (along with Hawkesbury and Penrith) have been included in the "Sydney Surrounds North"  Network.  This Regional Network also also includes the Hunter and Upper Hunter, Central Coast, Newcastle and Port Stevens. 

Our DNSW representative, Mr Jason Sacriz, attended our August meeting to hear our concerns and to answer questions.  Find out what he had to say in the meeting minutes - in the Members Area.

DNSW has called for applicants to fill the positions of the 5 Directors for each of the 6 Destination Networks.  We will keep you informed as new information becomes available.

For more information, download the following documents

S. Chipchase letter

S. Ayres letter

DNSW Media Release





Destination Networks (pdf)



Director's Information Pack (pdf)





India Tourism Market perspective from Tourism Australia

(May 2016)

Tourism Australia sent their 'India Sector' Business Development Manager to the Blue Mountains on Monday, April 26th, to meet with BMATA and individual Blue Mountains tourism representatives.  Tourism Australia Representative, Samar Chokshi, covered:

  • The India market – the opportunity, distribution, key trade partners, campaign activity, working with the market
  • Insights, Trends, Facts & Figures (including arrivals/spend
  • Consumer behaviour – planning/booking/travel season
  • The Indian Visitor – needs and wants, becoming ‘India-ready

Sama's Presentation Document

Inbound Tour Operators Contact List

The following material was also presented for the benefit of BMATA members.


India Market Research & Insights

You can find some useful information on the India market on our corporate website.

  • There are also some specific documents that you might find useful:

o   India Market Profile

o   Service Needs of the Indian Consumer

o   Consumer Demand Project Results – India


Australian Stories - Global PR Newsletter

  • Australian Stories is our new product/events/destination newsletter that has a focus on new news.
  • Our Global PR team would love to hear your stories – you should send through some press releases/stories about the refurb and those events that you mentioned (particularly highlight the award you won).
  • Send them through to This email address is being protected from spambots. You need JavaScript enabled to view it. for the chance to be featured.  
  • This is sent out to 4,000 PR/media/journalist contacts around the world, and is a great way to spread the word about your experiences.
  • You can find out more here.


Aussie Specialist Program

  • The Aussie Specialist Program is our online training platform that we use to train travel agents in over 110 countries.
  • We’ve recently relaunched the program across all of our key markets.
  • There are two main ways that you can engage with the 30,000-strong network of Aussie Specialists.
  • The Travel Club is where you can encourage fully-qualified Aussie Specialists to experience your product during their personal trips to Australia by offering an industry rate. This is a great way to showcase your product. I have attached a form for you to complete if you are keen to be part of this.
  • You can also submit a product update video – a 2/3min video that can be used to update travel agents on your product. It can be a simple video filmed on a smart phone.
  • You can find out more about the program here.
  • We don’t have any Wollongong operators featured so it would be great if we could get your help in pushing this opportunity out there.


Social Media

  • Our social media platforms are very well followed – we have nearly 7m Facebook fans and 2m Instagram followers.
  • Check out the Tips & Tricks page that our team created to help industry leverage the Aquatic & Coastal campaign as well as how to generally get involved.
  • A reminder to keep using #seeaustralia (and #restaurantaustralia) to have the opportunity to be featured in the Australia social channels.
  • We’ve also created a short YouTube clip inviting Australians to ‘Share Australia’via social media.
  • Don’t forget that you can also upload photos directly to our Facebook page –


International Market Update

  • The International Market Update is a useful source of information discussing the performance of our key markets.
  • This report will update you on some recent changes in aviation and distribution, as well as campaign activity that has taken place within each of our key markets.


Understanding the Consumer – consumer research findings

  • You will find the results of our Consumer Demand Project research in some very easy to read fact sheets contained within our corporate website.


Tourism Export Toolkit - TExT

  • This new publication has been produced by the Australia Tourism Export Council in partnership with Tourism Australia and the State & Territory Tourism Organisations.
  • It is a great resource if you would like to expand your presence in the inbound market.
  • You can find this document on our corporate website here.


There’s Nothing Like Australia – Aquatic & Coastal



  • You can sign up to TA’s newsletters keep in touch with all that is happening at Tourism Australia, both onshore and offshore.
  • Subscribe to the various publications, including our main weekly newsletter Essentials.


Working with Tourism Australia

  • This document outlines the many opportunities available to work with us more closely as well as outlining our strategic direction.

Proposed new RTO for the Blue Mountains

(July 2016)

There has been much activity following the closure of the regional tourism organisation (RTO) 12 months ago.  

As the local tourism organisation (LTO) BMATA has taken up some of the more obvious and practical activities that were previouslty handled by BMLOT.  BMATA now owns the websites formally operated by BMLOT and we also own all of the other marketing colateral that was salvagable - including the photo library.  The website has been redesigned and relaunched, and has been cleaned of much outdated material and brken links.  More will be done in this space as funds become available. The BMATA had the responsibility to market and administer the very successful Roaring 20s Festival this year with financila assistance from Destination NSW and Blue Mountains City Council.  We will also be instramental in supporting and/or marketing and/or administrating other festivals and significane events that bring tourism to the Blue Mountains.


DNSW Position on the RTO?

Following the tourism industry forum held in August 2015, DNSW have been holding discussions with BMATA representaltves, the Council, and other key tourism stakeholders in the Blue Mountains towards the end of 2015 and into 2016.  One important outcome from these meetings is that the Destination Management Plan for the Blue Mountains must be redone as a matter of urgency.
At the same time, DNSW has conducted a review of all RTOs in NSW which was released at the begining of July 2016.  DNSW has scrapped all regional Tourism Organisations and has replaced them with 6 Destination Networks (see separate article - currently under BREAKING NEWS).
BMCC Council position?
At the Council meeting on 24th April 2016, Council accepted a Business Case in support of the formation of a new RTO comprising Blue Mountains, Penrith and Hawkesbury.
This business case proposes the formation of a RTO for Blue Mountains, Hawkesbury and Penrith Councils.  This business case ghas been forwarded to DNSW seeking their support and a funding contribution for the establishment of the proposed RTO.
Council also approved an amount of $30,000 to fund a new Destination Management plan and to fund the renewal of the Council's image and video library.
As of July 2016, Council has contracted The Stafford Group for formulate a new Destination Management Plan for the Blue Mountains area.  Consultation with key stakeholders, including with all interested tourism stakeholders, was conducted early in September. 
The Draft Destination Management Plan was released early March 2017 and Council is accepting submissions until 21st April.  BMATA executive is generally in favour of the Draft Plan however recognising that there could have been some additional factors covered.  We ask all members to have a look at the Plan and get a submission of support to Council.

BMATA position?

What is the position of BMATA about the formation of a new Regional Tourism Organisation?

  • The functionality of the RTO (along with the LTOs) should be based around the recommendations of the King Report.
  • The RTO should be run by a skills based board with stakeholder representation.
  • The RTO should NOT primarily be a membership organisation for all operators.
  • Individual membership should first and foremost be with their chosen LTO.
  • The RTO should comprise representation from each participating LTO, LGA, and those larger individual tourism businesses/stakeholders that wish to participate in whole-of-destination marketing programs.
  • Selected RTO programs (eg Conferencing) should be open to individual LTO members for a price determined by the program costs.
  • The RTO should not run events directly. Event promotion, marketing, help secure funding – perhaps, but the running of events should be left to the event organisers working with their LTO and/or LGA.
  • The RTO should channel allocated government funding to the LTOs for individual programs and marketing, and perhaps even for some administration costs.


This position has been in circulation for 18 months and has not changed.  The BMATA Executive were asked for input to the Business Case developed by the Stafford Group.  Various members of the Committee, as well as some of the members of larger strategic tourism operations, were on the working committee to formulate a new DNSW Destination Management Plan.  This committee has now been superceded by the Council's own project to develop the new DNP.  



Blue Mountains Tourism Industry Profile

(October 2015)

Blue Mountains Economic Enterprise works closely with the Blue Mountains tourism industry. BMEE recently launched a tourism industry profile which highlights how important this sector is to the local economy:
•The second greatest employer in the Blue Mountains
•Approx 12.9% of local jobs attributable to the Tourism sector
•Over 2000 local jobs
•$105m in wages and salaries
•Tourism industries contribute $195m to Gross Regional Product
•$420m in output

Blue Mountains Economic Output


You can download the Blue Mountains Tourism Industry Profile here.

Tourism Industry Profile (PDF)


New BMATA Logo

Continuing work is being done to modernise the image we portray by updating our logo, letterheads, mastheads, emails and other communications.

Members have begun to see our new logo on email correspondence, minutes and invitations.  Your committee will continue to progress this change accross both the members and public websites and into various printed collateral and advertising gradually as both funds and time allows.

Members can download our various logos in small or large format to use on their own website or brochure material.  This option is under Member Areas when you log-in.


New BMATA Logo

New BMATA Logo



The Executive would like to welcome the following new members to the Association.


We invite existing members to visit their listings on this website.